Music Festivals…Ticket to success?


When I think music festivals, I think a weekend filled with headliners, good music and good vibes. For some artists, it is life or death for their music careers.

Music festivals have huge headliners to get people to buy their tickets, but the weekend events are filled with small-time music artists waiting for their big break. Essentially “opening acts” for the names that are the biggest on the music venues.

Krewella brings the party

Just last night the chart-topping electric dance group, Krewella, brought down the Cleveland’s House of Blues during their sold out event that had fans soaked head to foot from raging so hard.

With the fan base the EDM group has, you wouldn’t have guessed their road to success would take so many years.

The group formed in 2007 in Chicago with aspiration to make it in show business. They got their debut headlining at EDM fesitvals including Ultra Music Festival and Electric Daisy Carnival. After these live performances, Krewella earned the 2012 International Dance Music Award for “Best Breakthrough Artist” and Billboard declared “Krewella is going to be huge!”

Well, Billboard was right. All I heard about all week is “Krewella, Krewella, Krewella.”

In an interview with Bing lounge, the sisters talk about their long years of dedication to make it in the show business. After actively sending in demos with no response, Krewella was picked up by Columbia Records through a website called “We are Hunted.” Then came the huge, popular music festivals and the rest is history.

Since these festivals, Krewella just released a new album called “Get Wet”, collaborate music with big-time EDM artists such as Benny Benassi, and continue to sell out shows around the US.  Oh, and are now the big headliners in all the upcoming music festivals.

Although Krewella is known, and definitely rated (as a success), many artists wishing to share their talents with the world can have their big break on stage in front of thousands.

Discovering music at festivals..and one that took matters into her own hands

Danika Holmes, an independent indie artist determined to make it big, took matters into her own hands to play on the main stage at the Heartland Jam Music Festival alongside Eric Church, Dierks Bentley and Gretchen Wilson.

After months of contacting the festival talent buyer with no response, she had a new idea. Danika used Facebook (who would have thought?) and started a campaign to “get Danika to the Heartland Jam!” Thanks to her fans, hours later she was booked on the main stage.

Not only does this story a great inspiration to all that want to start their own little campaigns, but again this ties back to using social media to get recognized. Since her little campaign and opening for Heartland’s big headliners, Holmes has moved to Nashville to continue her dreams to create music for people to enjoy.

Want to possibly see history in the making? Here are the upcoming music festivals for 2014. I highly recommend going to a festival at least once in your life.


4 thoughts on “Music Festivals…Ticket to success?

  1. This past summer I recently got into festivals. I went to All Good Music Festival in Ohio and Rootwire, also in Ohio which is Papadosio’s festival. Festivals are always fun and some of the best people ever go to festivals. The music sounds better at a festival because the artists know these people paid close to $200 to see them. Festivals hold such interesting experiences, and I completely agree – everyone should go to a festival at least once in their lives. I plan on going to Electric Forest and Rootwire again this summer and I can’t wait!

  2. I’ve never heard of Krewella until November 3, 2012. They were set to perform at Liquid – a nightclub in Cleveland’s Warehouse District where I’m a bartender. I listened to them on Youtube while I was getting ready to go into work and immediately got pumped. They brought so much energy that night; it was unlike anything I have ever experienced. I was amazed to see that they had such an incredible following, even before they were uber famous. Liquid alongside Tru Events brought them back to Cleveland yet again to headline to world’s largest paint party, Life in Color, just six months later. In those six months Krewella blew up. They went from selling out a 500 person event at a local nightclub to selling out a 5,000 person event at one of Cleveland’s biggest venues in that short period of time.

    Although I’m not big on music nor have i ever been to a music festival, I’ve always wanted to go to Coachella purely for the fashion and the experience. I think it’s awesome you search for something new and fresh in the music scene because I am constantly do so with fashion. People are so afraid to take risks especially in Cleveland and we need more people like you to point them in the right direction.

  3. So great that as a PR major, you’re using social media to promote not just up-and-coming musical artists, but also your career as a passionate person writing and promoting music. From friends to music festivals, you’re showing how music can be spread and promoted from person to person, and most of the time the publicity is free, for example you yourself writing this blog about artists that have made it from opening bands to headliners. You’re blog is definitely an example of your work, skills, and examples of how you would be an asset to a company, whether it is promoting a band or writing about it. Love the blog title too because while some bands are unknown to some and unrated by others, it is also a great reference to yourself as you remain unknown and unrated, hoping to find your way into the spotlight with the power of social media. -Principles of PR 003

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